JOEL is a combination of Noel and James, Emma and Matthew Pearson’s twin boys who were born sleeping in 2011. They founded JOEL in 2012, with friend Lisa Bramley, after they discovered a lack of support throughout their first rainbow pregnancy - the term referred to as a baby born after a loss.
The initial focus of the JOEL team was to raise funds for a local Sands group (Stillbirth & neonatal death charity) and Bassetlaw Hospital, as a thank you for all the wonderful support received.
Since our Charity began, over 24 years ago, we have undertaken more than 18,900 life-threatening missions, delivering specialist medical attention to the people of Lincs & Notts in their greatest hour of need. Traveling at speeds of up to 200mph, our skilled team of pilots, doctors and paramedics effectively bring the equivalent of an A&E department to the scene of an incident and can transport a patient to a specialist unit or major hospital in a fraction of the time taken by road ambulance.
This challenge has been organised for two reasons. Firstly, to raise money for the Aurora Centre in Worksop to extend their services, in particular to support children whose parents have been diagnosed with cancer. Secondly, this is about personal challenge, overcoming any ‘Wall’ that stands in your way, pushing your limits and achieving something you maybe thought was out of reach. This is why this adventure has been shared with as many local people as possible. The event will take place over 4 days. Running west to east largely along the Hadrian’s Wall trail. To ensure the event can be accessed by a range of runners it has been split into 4 manageable days.